Style and Taste of White Rock Increases Popularity and Drives Market Share
  • Over 110 million litres consumed per year
  • Brand has doubled in size in the last 3 years
  • Available to purchase nationally

*Source: Circana MAT 06.07.2025 Volume = 1L

Our commitment to sustainability

We are committed to using our planet’s resources responsibly, integrating sustainability into every aspect of our business to ensure a light touch on the environment.

  • Our bottles are not single use, they are recyclable.
  • All of our production waste is recycled.
Caring for the environment

White Rock water is bottled where it comes out of the ground, from protected underground sources.

We go to great lengths to protect both the White Rock source and the wider environment from the impacts of bottling and distributing this precious resource.

For example, we maintain 50 acres of organically farmed land, 3 lakes, 2 woods and a communal nature reserve in our home village of Shepley.

White Rock – 250 Million Years in the Making!

The rock that that helped to create White Rock was formed around 250–200 million years ago during the Triassic Period.

Its porous and permeable nature allows it to store and transmit groundwater efficiently, making some of the UK’s most important aquifers.

Wide Image
Responsibly Produced

At White Rock we work to constantly improve our carbon footprint and pay due care and attention to our production processes, whilst keeping quality at the heart of what we do.

  • Lighter bottles
  • Vertically integrated production – from pellet to preform, through to finished product
  • 30%-51% rPET
  • The fastest and most efficient production line in the world
Recycle today for a better tomorrow!
Together we can make a difference.
Our values
White Rock is bottled exclusively by Shepley Spring, a family run business based in the West Yorkshire village of Shepley.

Our priority is the health of our customers, our team, the community and the environment.

Sustainability

Transparency

Excellence

Teamwork

Safety

Equality

Sustainability

Transparency

Excellence

Teamwork

Safety

Equality

Water is the healthiest choice
For natural
hydration

Water contributes to the maintenance of normal physical and cognitive functions. Based on the EFSA’s scientific opinion on adequate water intake, women should aim for total water intakes of 2 litres per day and men 2.5 litres per day.

Why not try White Rock sparkling water in place of a fizzy drink?
The Rocking solution for hardcore hydration
Ideally 70-80% of water intake should come from drinks and 20-30% from foods. As hydration levels fluctuate during the day, it is advisable to sip water regularly.
The white rock range

A refreshing natural spring water, drawn from an ancient source beneath the Yorkshire Pennines.


Slow filtration through the mineral-rich Greenmoor rock gives White Rock its unique character and taste.

FAQ

We do not add fluoride and never will. Like most natural waters, a tiny amount of fluoride is present in our source. This measures out at less than 0.5 mg per litre.

The White Rock is a groundwater source located in Shepley, a picturesque village close to the Peak District National Park.

Our water source has a high mineral content – this will precipitate out if the water is either boiled or frozen and can leave a residue.

Nationwide at Booker wholesale, Iceland, Makro and thousands of independent retailers.

Once the water is taken from the ground and exposed to air and light, it can then start to lose its freshness. Our bottles are made of PET which is micro porous and allows air into the bottles. We, therefore, put a Best Before End code on every bottle.

Around eight glasses of liquids each day – and we would prefer it if that liquid is White Rock.

Yes, the PET bottle and the HDPE cap are both recyclable.

Customer services

Customer care line: 0800 085 5382
Email: enquiries@shepleyspring.co.uk

Here at White Rock we take your privacy seriously and will only use your personal information to provide the products and services you have requested from us. We do not give your information to any third parties for advertising purposes.

© Copyright Shepley Spring Ltd. 2026